Saturday, 14 February, 2009
RSS set to enter FMCG market-with cow urine and dung products
New Delhi: What's common between a new brand of soft drinks, toothpowder, paper, distemper and furniture proposed to be launched by a Hindu organisation? All these products use cow dung and cow urine as raw material.
The Rashtriya Swayamsevak Sangh (RSS) is getting ready to promote a number of products using cow urine and cow dung.
The RSS claims to have developed a few products already and hopes they will hit the market within six months.
One of their products - Gau Jal or the Cow Water - is projected as a healthy and medicinal replacement for the colas currently available in the market.
"We have recently sent it to a laboratory for testing and approval after testing it indigenously in our lab," said Om Prakash, head of Haridwar-based RSS Cow Protection Department.
"It will definitely be a revolution as the acceptance of cow urine as a potent medicine is increasing day by day and once it is launched, its demand will definitely increase," Prakash said.
"It has been proved that cow urine is effective in helping cure liver and stomach ailments, diabetes, and even cancer," claimed Prakash.
The RSS also claims that effective and commercial utilization of cow urine and cow dung may well boost the rural economy and living standards of the 700 million odd rural population of India.
The RSS organised a workshop for its activists Thursday in New Delhi to impart training on how cow dung and cow urine can be used to bring a rural economic revolution.
"Consumer goods like mosquito repellents, phenyl, lotions, shampoos, etc could be made using cow urine," Prakash told the activists during the workshop.
Prakash said a number of products such toothpowder, paper, distemper and furniture can be made using cow dung.
"The tiles made of cow dung are fire and water resistant and can even ward off radiation," Prakash claimed.
All the manufacturing and quality tests were conducted by Kanpur based Kanpur Gaushala Society (KGS) and some of the products have been given a nod by certified laboratories, he said.
"A few products, including the Gau Jal are currently under test in Lucknow," informed P. Toshniwal of the KGS.
As far as the availability of raw material (cow dung and cow urine) is concerned, Prakash said they are getting it in ample quantity.
"At present we are buying urine at Rs.5 per litre and dung at Rs.3 per kg. The supply is mainly from the rural outskirts of Kanpur and once the commercial production starts we will increase the rates," Prakash said.
However, private companies will do the commercial production of the products. "As soon as we get the laboratory results and certificates we will select the companies that will produce them. As of now no selections have been made," he added.
Source: Ind0-Asian News Service